Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it… — Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help. You cannot build credibility in a day. However, there are strategies you can adopt…

Every day, we come up with fantastic business ideas and are surrounded by them. — Every day, we come up with fantastic business ideas and are surrounded by them. The key is to be aware of them. That’s right — take note. You don’t have to be extremely creative, clever, or original to come up with strong, profitable company ideas (but it helps). All you…

WHY small businesses need to stay in touch with the latest news — and HOW. — Small businesses are very important to an economy — any economy. …

Content is KING. (or is it?) — I’m sure you’ve heard (or read) this cliche phrase multiple times. It’s what everybody says. But, in my experience, this is not always the case. Content doesn’t always equal greatness. Especially, if the content is downright crap. From the beginning of my content creation career, I’ve seen an insane amount…

Awareness is very important for a brand, to succeed. — In today’s world, where there’s so much noise in any given market, it can be very difficult — not to mention confusing too — to build more brand awareness. That’s why I’m bringing you this article. My main target in this article is to educate you about the different ways…

Most people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits. — LinkedIn has more than 550 million users, and it’s ranked as the most trusted social network along with Facebook, Twitter, and YouTube. While it’s not the largest of all social media networks, it’s highly trusted. Therefore, it’s a big opportunity to have your voice heard on LinkedIn and bolster your…

Recently, I came across a YouTube channel with a good amount of following and engagement. After some digging (since I'm always on the prowl… — Recently, I came across a YouTube channel with a good amount of following and engagement. After some digging (since I'm always on the prowl for a potential prospect to pitch) I found out that the Youtuber also has an Instagram account, with equally impressive following and engagement.

The best way to increase both reach and exposure, and spread awareness, organically. — There’s no arguing about the importance of content. Yet, still, a lot of businesses, content creators are unaware of 2 key factors in content creation. Leverage and distribution. These 2 things are interconnected. You leverage the content by distributing it, and you distribute the content by leveraging it. Let me…

You can’t predict a crisis. But you can very well prepare for one. — I’ve heard more than my fair share of real-life ‘nightmare’ experiences from influencers and brands. Many of them have been really catastrophic, and more often, they’ve lost a decent amount of business, audience, and a lot of things, due to these mishaps. No matter how hard you try to do…