Marketing is an essential component of any business, and this is especially true for startups. While it may seem like there are more pressing priorities when you're first getting your company off the ground, investing in marketing from the beginning can pay off in the long run. …

Successful digital marketing strategies require a variety of factors. To run a comprehensive campaign, you need to consider how to approach it, such as email marketing, paid search advertising, social media posting, and reputation management. All of this is important, but there are some that take precedence over anything else. …

Digitalization is unquestionably the future — an engine for expanded growth, more sustainable models and virtually endless opportunities to surprise and delight clients — but there are a few critical things to consider when shifting a business to a digital format. 1. Push boundaries, while being thoughtful of clients It’s always good to disrupt the market, but remember…

Entertainer Milton Berle said, “If opportunity doesn’t knock, build a door.” In business, if customers are not knocking down your door, it may be because you need to build credibility first, and public relations can help. You cannot build credibility in a day. However, there are strategies you can adopt…

Every day, we come up with fantastic business ideas and are surrounded by them. The key is to be aware of them. That’s right — take note. You don’t have to be extremely creative, clever, or original to come up with strong, profitable company ideas (but it helps). All you…

WHY small businesses need to stay in touch with the latest news — and HOW. — Small businesses are very important to an economy — any economy. …

Content is KING. (or is it?) — I’m sure you’ve heard (or read) this cliche phrase multiple times. It’s what everybody says. But, in my experience, this is not always the case. Content doesn’t always equal greatness. Especially, if the content is downright crap. From the beginning of my content creation career, I’ve seen an insane amount…

Awareness is very important for a brand, to succeed. — In today’s world, where there’s so much noise in any given market, it can be very difficult — not to mention confusing too — to build more brand awareness. That’s why I’m bringing you this article. My main target in this article is to educate you about the different ways…

Most people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits. — LinkedIn has more than 550 million users, and it’s ranked as the most trusted social network along with Facebook, Twitter, and YouTube. While it’s not the largest of all social media networks, it’s highly trusted. Therefore, it’s a big opportunity to have your voice heard on LinkedIn and bolster your…