Is it really worth the effort anymore? — Have you ever tried to ‘score’ a guest post? To be even a footnote in someone else's guest post? Man, that's exhausting. All that writing and researching and more writing and pitching and waiting, just to hear crickets. ………… Regardless of what many successful ‘guest bloggers’ would want you to…

Use these tactics to gain AND keep more users. — In this week’s letter, I bring you 3 tips that you can use to acquire as well as keep more users in your SaaS business. These tips are distilled from my own experience with using SaaS products, as well as some of the things I’ve seen working with some brands. …

Or is it more like Rumble? — Recently someone asked me how they could grow a content platform (similar to TikTok) and get more users. Now this is a tricky subject. It’s kind of hard, if not downright impossible to grow a content platform since a) every platform is more than saturated with content, which helps to…

A real golden nugget for the growth minded — If you're not present and active in at least 1 forum and/or discussion online that has intrinsic value, you’ll be missing out on a ton of growth, both personal and business. Online forums are a valuable tool for building your personal or professional brand. Not only do they provide a…

Cautionary advice for startups. — Recently I read about a European bootstrapped startup that rejected $250,000 seed funding. The reason they rejected the offer was that in return for that measly sum of money, the founders had to give up all the intellectual property rights, slave away at ungodly hours (weird, right?), get micromanaged at…

Opportunity Alert! — Reddit is focusing on Asia and other emerging markets (which is a fancy term for ‘safer parts’ of Africa) to promote the platform. The company announced their VP of APAC and EM; Durgesh Kaushik, who introduced Coinbase to APAC, EMEA, and America, and promoted Snap in India. The latest Reddit…

The algorithm can be your friend — Here’s a little golden nugget for you. I’ll make this short and quick. We primarily use this one tactic in our Twitter strategy for our clients. It works like a charm about 80-90% of the time. Storytelling via Tweet threads as ‘long form content’. Every platform wants its users to…

How to raise a self sustainable cash cow? — If you're a cigar enthusiast, you may have heard about Cigar.com. It's an online cigar store that sells many types of cigars. Now, I’ve found something very interesting about them. Cigar.com has a forum, where there’s hundreds of very active regular users are interacting with each other. Like any other…

A multi-pronged approach. — We’re living in very interesting times. At any time, should we wish to do so - and had the means to, we can get in touch with anyone from any corner of the world. We can ‘drop by’ in online forums, chats, groups, and whatnot, introduce ourselves, and get a…